Research

To get solid understanding of the state of opinion about a brand, product, service, company or executives or politicians, is an absolute must for all organizations. This knowledge help to obtain certain items to establish more effective communication strategies.

Now, the fluctuations in the currents of opinion can be detected in real time thanks to thousands of people pouring daily onto the Internet.

Parallel to the emergence of bloggers as new influential force to whom it is possible to detect, you can define the state of opinion of thousands of users who use microblogging, forums, social networks, to be able to form an overall opinion 2.0.

In addition, in túatú we organize focus groups and conduct quantitative studies which help find “soft” and “hard” data of the public opinion, respectively.