Marketing Press Office

In túatú we know the dynamics of the media, because we have experience of both, journalism and the press office alike.

We prepare strategic plans to achieve the communication objectives of brand communication, be it fame, recognition, change of position, among others, proposing an appropriate sequence of tactical actions.

We produce informative materials such as venue invitations, notes and press kits in order to explain the developments of a new product or service, giving it a proper angle to be widespread among journalists whilst achieving the positioning sought.

We organize press conferences, informative breakfast and luncheons when the occasion is worthy. We proactively manage interviews with the brand spokespeople to brief the journalists and, we provide arguments for the message so that the latter are transmitted in the most appropriate way possible.

Likewise, we provide support in the preparation of documents such as news articles, editorials and columns.
Also see:

- Product-service test
- Press trips